एरिया सेल्स ऑफिसर

About the Role

We are looking for a GT Sales Officer to drive sales and distribution for our growing consumer brand HelloKicks across Delhi NCR.

The ideal candidate should have strong General Trade (GT) experience along with exposure to Stand Alone Modern Trade (SAMT) / key accounts. The candidate should be comfortable working in the field, managing distributors and retailers, expanding outlet coverage and driving secondary sales.

Key Responsibilities

• Manage and drive General Trade sales in the assigned territory.

• Manage distributor operations and ensure regular stock availability in the market.

• Drive secondary sales, numeric distribution and outlet productivity.

• Develop new outlets and expand market coverage in the assigned territory.

• Ensure regular market visits and effective beat-wise execution.

• Build and maintain strong relationships with distributors, retailers and key outlets.

• Ensure SKU-wise range selling and product availability across outlets.

• Execute product visibility, merchandising, display and brand standards at outlets.

• Ensure proper implementation of company schemes, promotions and trade activities.

• Track stock movement, market inventory and near-expiry products.

• Drive new product launches and ensure proper market execution.

• Monitor distributor orders, collections and payment follow-ups.

• Track daily sales performance and achieve monthly sales targets.

• Identify gaps in distribution and take corrective actions in the market.

• Conduct regular competitor and market checks.

• Coordinate with the field team / PSRs for effective market execution.

• Share daily market updates, sales reports and distributor feedback with the reporting manager.

SAMT / Key Account Exposure

Candidates with experience in Stand Alone Modern Trade (SAMT) will be preferred.

Experience in handling outlets / accounts such as:

• Stand Alone Modern Trade stores

• Local / Regional Modern Trade

• Supermarkets

• Key Retail Accounts

• Chain Stores

Experience in new product listing, SKU-wise range selling, visibility execution, stock management and payment follow-up will be an added advantage.

Candidate Profile

• 2–5 years of experience in FMCG / Consumer Goods Sales.

• Strong experience in General Trade sales and market execution.

• Exposure to SAMT / Modern Trade / Key Accounts preferred.

• Good understanding of distributor and retailer management.

• Strong knowledge of assigned territory and market beats.

• Experience in new outlet development and distribution expansion.

• Good communication and negotiation skills.

• Should be comfortable with extensive field work.

• Should have a target-oriented and execution-focused approach.

• Basic knowledge of sales reporting / Excel / sales apps is preferred.

• Candidates with experience in Delhi NCR market will be preferred.

Key Skills

General Trade | FMCG Sales | Distributor Management | Secondary Sales | Numeric Distribution | Outlet Expansion | SAMT | Modern Trade | Key Account Management | SKU Selling | Merchandising | Visibility | New Product Launch | Market Development | Retailer Management | Territory Management

Why Join Us?

• Opportunity to work with a growing consumer brand.

• Opportunity to be part of a new category and market-building journey.

• Strong exposure to sales, distribution and market development.

• Growth opportunity based on performance.

Interested candidates can apply with their updated CV.

• इस फुल टाइम सेल्स / बिज़नेस डेवलपमेंट Job में सेल्स / बिज़नेस डेवलपमेंट में 3 - 6+ वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।