Area Sales Manager

Assistant Manager - Area Sales, POS & CBSF About the company SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone. SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work. Join us to shape the future of digital payment in India and unlock your full potential. What’s in it for YOU SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees Dynamic, Inclusive and Diverse team culture Gender Neutral Policy Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits Commitment to the overall development of an employee through comprehensive learning & development framework Role Purpose Area Sales Manager (ASM) in Distribution Sales vertical is responsible for sales of various SBI Card products in an assigned geography under one of the specified channels, through a large team of 50-120 NFTEs spread across geography on the defined POS and other distribution points or based at call centers on a tele sales process. The team comprises Relationship Executives (RE), Tele Sales Agents, Relationship Managers (RMs/TLs), Unit Managers and Back end team. This role of an ASM has the most enriched JD for any front line sales manager profile in the industry, owing to the scale of operatons and comprehensiveness, as supported by the role description mentioned below. Role Accountability Lead a team of NFTEs on PSA payroll comprimising of RMs, TL, RE & operations resources Effective coordination with WE function for right quality hiring, training of NFTE as per requirement, Placement of people as per skill sets/requirement of the distribution point Compliant management of PSA sites as per the Internal Audit guidelines of the organization Manage open market distribution points along with cobrand tie-up's and ensure cost viable delivery Stay abreast with competition moves and align sourcing stratgies, opening of new distribution points in accordance Ensure spread of field staff across the geography being managed in line with expansion of retail footprint and new customer acqusition Manage DSA/LG channel partners and scale them for a cost viable, profitable journey of both organization & the vendor Drive right sourcing mix in both field and tele setup's focusing on new to business customer acqusition for maximised spends,growth Encourage increase of digital enablers example EKYC,VKYC, Perfois platforms for a better customer experience and smooth processing of the application Diligent controls in application processing at backend shop to ensure high conversion rates for maximised output Manage application processing TAT across levels of sales funnel to ensure faster disbursement of card to the customer Control early card attrition and keep it under desired levels of the organization Fair knowlegde to manage tele sales campaigns for high connect rates, maximised churning of data as per company policies Realtime processing, fulfilment & processing of digital-led applications for improvised customer experience Operate as per COA targets assigned and ensure productivity of team is in line Sales processes to be conducted across funnel as per said compliance norms of the organization Frequent field & location visits for F2F connect with the sourcing teams Conduct frequent skip, one-o-one sessions with NFTEs for better team connect Measures of Success Achievement Of MOU Goals New Accounts Premium Accounts Insurance Cross-Sell COA 4 MOB Attrition % Digital Sourcing % Conversion Of Leads: Inward rate % - Inward to soft approved for both No doc & With doc portfolios Stake Holder Management: Close collaboration with WE, Operations, FCU, IT & Marketing teams VOC From Partners across formats of operations Complaints resolution: Effective complaint channelizing and resolution on escalations, ensure all complaints are addressed as per agreed SLA/TAT Compliance: Ensure sales compliance guidelines @ PSA level are adhered to Technical Skills / Experience / Certifications NA Competencies critical to the role Sales Management, Team Handling, Relationship Management, Analytical skills Qualification Graduate/PG (Preferrably) from any recognized and reputed Institute Preferred Industry BFSI/Telecom/Any retail sales FMCG, CD etc. Experience Level Mid Level