Key Responsibilities
• Create and schedule engaging content for social media platforms, including Instagram & Facebook.
•Assist in developing and executing social media marketing campaigns.
• Monitor social media channels, respond to comments and messages, and engage with followers.
• Research industry trends, competitors, and audience preferences.
• Capture photos and videos for social media content when required.
• Design graphics and edit short-form videos using tools such as Canva or Adobe Creative Suite.
• Track social media performance and prepare weekly or monthly analytics reports.
• Collaborate with the marketing team to brainstorm creative content ideas.
• Ensure all content aligns with the company’s brand voice and marketing objectives.
Qualifications
• Currently pursuing or recently completed a degree in Marketing, Communications, Business, Journalism, or a related field.
• Strong understanding of major social media platforms and current trends.
• Excellent written and verbal communication skills.
• Basic knowledge of graphic design and video editing tools (Canva, Adobe Photoshop, Premiere Pro, CapCut, etc.).
• Creative mindset with attention to detail.
• Strong organisational and time-management skills.
• Ability to work independently and collaboratively.
Preferred Skills
• Experience managing personal or business social media accounts.
• Knowledge of social media analytics tools.
• Basic photography and videography skills.
• Familiarity with SEO and digital marketing principles.