Key Responsibilities
• Develop and execute the overall social media strategy
• Manage Instagram, Facebook, YouTube & LinkedIn
• Plan monthly content calendars and campaigns
• Lead creation of Reels, videos, posts and stories
• Track social media trends, viral content and hashtags
• Manage influencer collaborations and brand campaigns
• Coordinate with content creators, designers and video editors
• Monitor engagement, reach, follower growth and performance
• Analyse insights and prepare social media reports
• Maintain consistent brand image and communication
• Monitor competitors and identify opportunities for brand growth
Requirements
• 3–6 years of experience in Social Media Management / Digital Marketing
• Strong knowledge of Instagram, Facebook, YouTube & LinkedIn
• Experience in content strategy, Reels and influencer marketing
• Strong understanding of social media analytics and trends
• Excellent communication and leadership skills
• Experience in Beauty, Salon, Fashion, Lifestyle or FMCG will be an advantage