Social Media Manager

Social Media Manager – Content & Digital Marketing

Company: PropertyAngel Management Pvt. Ltd.

Location: Bangalore

Employment Type: Full-time | Permanent

Salary: ₹23,000 – ₹40,000 per month

About PropertyAngel

PropertyAngel is a Bangalore-based PropTech company providing end-to-end property management services to residential property owners.

Established in 2014, we currently manage over ₹2,500+ crores of residential assets••.

Our objective is simple — make owning and managing a property easier, safer, and more transparent.

The Role

We are looking for a creative, commercially aware, and data-driven Marketing Executive who can take ownership of PropertyAngel's social media and contribute directly to the growth of the brand.

We want someone who can research what our audience cares about, identify content opportunities, create engaging content, grow our audience, generate organic leads, analyse what is working, and continuously find better ways to grow.

Social media and content, growth marketing, analytics, online reputation management, performance marketing, and SEO will be the primary focus of the role.

What You'll Be Responsible For

1. Social Media, Content & Organic Growth

Own and manage PropertyAngel's presence across •Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms••.

• Research our target audience, competitors, real estate trends, customer questions, and trending topics to identify content opportunities.

Plan and maintain a structured •social media content calendar••.

Conceptualize, create, and publish •reels, videos, posts, carousels, stories, and other engaging content••.

• Write compelling hooks, captions, scripts, and social media copy.

Create content around •property ownership, rentals, property management, real estate, investment, and relevant trending topics••.

Develop content designed to increase •views, reach, engagement, followers, brand awareness, and organic enquiries••.

Understand what makes content perform and continuously experiment with •topics, hooks, formats, creatives, and distribution strategies••.

Perform basic •image and video editing•• and coordinate with external/internal creative resources when required.

2. Growth Hacking & Lead Generation

Constantly look for •creative and cost-effective ways to grow PropertyAngel's digital presence and generate leads••.

• Experiment with new content formats, platforms, collaborations, campaigns, communities, and distribution opportunities.

• Convert successful experiments into repeatable growth initiatives.

Think beyond followers and views — understand how marketing activity can contribute to •enquiries, qualified leads, and business growth••.

3. Analytics & Sales Funnel

Track key metrics including •reach, views, engagement, follower growth, website traffic, enquiries, leads, CPL, and conversions••.

• Analyse why certain content and campaigns perform better than others and use those insights to improve future activities.

Understand and track the journey from •content → engagement → enquiry → lead → conversion••.

Work with the sales team to understand •lead quality and conversion performance••.

Prepare simple, meaningful reports that highlight •what worked, what didn't, why, and what should be done next••.

4. Brand & Online Reputation

• Monitor PropertyAngel's online presence across social media, reviews, comments, and other relevant platforms.

Respond to •comments, messages, reviews, and online interactions•• in line with the company's communication standards.

• Maintain a consistent brand voice across digital channels.

• Identify potential reputation issues early and coordinate appropriate responses.

5. Performance Marketing

Manage and monitor PropertyAngel's •Meta and Google Ads campaigns••.

• Understand campaign objectives, audiences, creatives, budgets, and performance.

Track •CPL, conversions, lead quality, spend, and ROI••.

• Review campaign performance and ensure campaigns are continuously being optimised towards business objectives.

• Coordinate creatives, messaging, campaign requirements, and performance reviews.

6. SEO & Digital Marketing

Have a working understanding of •SEO, keywords, search intent, and content optimisation••.

• Support website content, blogs, email marketing, and other digital initiatives when required.

Keep up with changes in •social media, digital marketing, AI tools, content creation, and consumer behaviour•• and identify opportunities relevant to PropertyAngel.

Who We're Looking For

• 1–3 years of experience in social media, content marketing, digital marketing, or a similar role preferred.

Strong understanding of •Instagram, Facebook, LinkedIn, and YouTube•• and what makes content perform on each platform.

Someone who genuinely enjoys •researching and creating content••, not just publishing it.

Strong written communication and the ability to turn ideas into engaging •hooks, captions, scripts, and posts••.

A good balance of •creativity and analytical thinking••.

Strong •business acumen•• — you should understand that marketing success is ultimately measured by its contribution to the business.

Comfortable working with •social media analytics, Meta Ads, Google Ads, and Google Analytics••.

Basic knowledge of •SEO and image/video editing••.

Familiarity with tools such as •Canva and common video editing tools••.

• Curious, proactive, willing to experiment, and comfortable taking ownership of results.

What Success Looks Like

More relevant people are •discovering PropertyAngel••.

Our content is getting •better reach, views, and engagement••.

Our social media audience is •growing consistently••.

Content is generating •organic enquiries and qualified leads••.

• Paid marketing is generating leads efficiently.

• Our online reputation and communication remain strong.

Marketing is making a •measurable contribution to business growth••.

Why Join PropertyAngel?

You will have the opportunity to take genuine ownership of a growing brand's digital presence rather than simply execute instructions.

You'll be encouraged to research, experiment, create, analyse, and bring new ideas to the table — and you'll be able to see the direct impact of your work on both the brand and the business.

You'll work across social media, content, growth marketing, performance marketing, analytics, and PropTech, giving you the opportunity to develop into a well-rounded digital marketer.

Benefits include:

• Cell Phone Reimbursement

• Health Insurance

• Life Insurance

• Provident Fund

Apply

Send us your resume along with examples or links to social media pages, reels, posts, campaigns, or other content you've worked on.

Come build PropertyAngel's next phase of digital growth with us.

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