We are looking for a SEO Executive to join our team at Z Plus Disposable Private Limited to help plan and execute SEO & PPC AD Campaigns. This role involves applying core expertise in hancing the Site Ranking & Visibility organically through SEO & Paid Ad Campaigns . The position offers an in-hand salary of ₹16000 - ₹28000 and growth opportunities in the field.
Key Responsibilities:
Search Engine Optimization (SEO):
Conduct keyword research, on-page optimization, and technical SEO audits.
Optimize website structure, meta tags, internal linking, and content for higher visibility.
Track and analyze website performance using Google Search Console, Analytics, and SEO tools (Ahrefs, SEMrush, etc.).
Develop and implement strategies to increase organic traffic and SERP rankings.
Collaborate with the content team for SEO-friendly content creation.
Monitor competitor websites and industry trends to identify growth opportunities.
Pay-Per-Click (PPC) Advertising:
Plan, create, and manage PPC campaigns on Google Ads, Meta Ads, and other relevant platforms.
Conduct keyword bidding, A/B testing, ad copy optimization, and conversion tracking.
Monitor campaign performance, analyze ROI, and adjust strategies for maximum effectiveness.
Develop remarketing and display ad strategies to boost brand visibility and conversions.
Reporting & Analytics:
Prepare monthly reports on SEO rankings, traffic performance, and ad campaign results.
Use data insights to refine campaigns and improve overall marketing performance.
Required Skills & Qualifications:
Bachelor’s degree in Marketing, Digital Media, or related field.
Minimum 1 year of core SEO experience (technical, on-page, and off-page).
Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.
Knowledge of keyword research, competitor analysis, and link-building techniques.
Proficiency in SEO & PPC tools such as SEMrush, Ahrefs, Moz, or Ubersuggest.
Strong understanding of website analytics and conversion tracking.