visibility and ranking in search engine results pages (SERPs), driving organic traffic and improving user engagement. They develop and implement SEO strategies, conduct keyword research, optimize website content, and analyze performance data.
Key Roles and Responsibilities:
Strategy & Planning:
Developing and executing SEO strategies aligned with business goals, conducting competitor analysis, and staying updated on the latest industry trends.
Keyword Research:
Identifying relevant keywords and phrases to target, conducting keyword research, and analyzing search trends.
On-Page Optimization:
Optimizing website content, including meta descriptions, headings, and internal linking structures, to improve search engine rankings and user experience.
Technical SEO:
Ensuring website technical health, including site speed, mobile-friendliness, and crawlability, through technical audits and addressing issues like broken links.
Content Optimization:
Collaborating with content creators to develop SEO-friendly content, optimizing existing content for better search engine visibility, and providing content briefs.
Link Building:
Developing and implementing link-building strategies to improve domain authority and website visibility, while ensuring compliance with search engine guidelines.
Performance Analysis:
Monitoring website traffic, search engine rankings, and user behavior using tools like Google Analytics and Google Search Console, analyzing data to identify areas for improvement, and reporting on SEO performance.