optimize campaigns across Search, Display, Shopping, and Video. The ideal candidate should be able to perform keyword research, write effective ad copy, monitor campaign performance, and make data-driven decisions to improve ROI.
Key Responsibilities:
1. Run and manage Google Ads campaigns
2. Conduct keyword research and create ad copy
3. Monitor performance and optimize for better results
4. Track metrics like CPC, CTR, and conversions
5. Collaborate with the marketing team
6. Perform A/B testing and CRO improvements