Key Responsibilities
Conduct keyword research using tools like Google Keyword Planner, Ahrefs, SEMrush
Perform on-page SEO optimization (meta tags, headings, URL structure, internal linking)
Monitor and analyze website performance using Google Analytics & Search Console
Identify and fix technical SEO issues (site speed, indexing, crawl errors)
Optimize content for search intent and ranking improvements
Track rankings, traffic, and conversions; prepare regular SEO reports
Coordinate with content and development teams for implementation
Work on off-page SEO activities (backlinks, directory submissions, outreach)
Required Skills
Basic to intermediate knowledge of SEO concepts
Understanding of on-page, off-page, and technical SEO
Familiarity with tools:
Google Analytics
Google Search Console
Strong analytical and problem-solving skills
Good communication and reporting ability
Preferred Qualifications
Bachelor’s degree (any field; tech/marketing preferred)
Certification in SEO / Digital Marketing (Google, HubSpot, etc.)
Internship or project experience in SEO / data analysis
Experience Level
Fresher to 1 Year (Internship experience acceptable)
Key KPIs
Organic traffic growth
Keyword ranking improvement
Bounce rate & engagement metrics
Conversion rate from organic channels