Job Overview
We are looking for a results-driven E-Commerce & SEO Executive to manage and optimize our online product presence across major e-commerce platforms (Amazon, Flipkart, etc.) as well as drive our search engine marketing and advertisement campaigns (Google Ads).
The ideal candidate should have a solid understanding of e-commerce listing, keyword research, product ranking, and digital ad strategy to help increase brand visibility, traffic, and sales.
Key Responsibilities
1. E-Commerce Platform Management (Amazon, Flipkart, etc.)
Create, manage, and optimize product listings (titles, bullet points, descriptions, images, and backend keywords) on platforms like Amazon, Flipkart, and others.
Monitor inventory, manage pricing strategies, and ensure accurate product details across all sales channels.
Conduct competitor analysis to identify pricing trends, content gaps, and growth opportunities.
Manage customer reviews, seller rating metrics, and account health to maintain strong seller performance.
2. Search Engine Optimization (SEO)
Perform keyword research tailored specifically for e-commerce algorithms (Amazon A9 engine, Flipkart Search) and standard web search engines.
Optimize product copy using targeted keywords to improve organic rank and visibility.
Track product ranking, traffic, and conversion metrics regularly.
3. Paid Advertising & Marketing (Google Ads & Marketplace Ads)
Set up, monitor, and optimize paid ad campaigns (Amazon Sponsored Ads, Flipkart PLA/PCA, Google Search & Shopping Ads).
Manage advertising budgets, monitor ROAS (Return on Ad Spend), and lower ACoS (Advertising Cost of Sales).
Track campaign performance using Google Analytics, Amazon Advertising Console, and marketplace portals to generate performance reports.
Key Requirements & Qualifications
Experience: Proven experience managing listings and ads on Amazon Seller Central, Flipkart Seller Hub, and Google Ads.
Skills: Strong knowledge of On-Page SEO, Keyword Research, Content Writing for product pages, and PPC campaign management.
Tools: Familiarity with Google Analytics, Google Ads Manager, and e-commerce keyword research tools (e.g., Helium 10, Jungle Scout) is a plus.
Analytical Mindset: Ability to analyze metrics (CTR, Conversion Rate, ACoS, ROAS) and make data-driven decisions.
Communication: Good written English skills for writing compelling product descriptions and ad copies.