SEO Executive

 Key Responsibilities 

- Strategy & Planning: 

  - Develop and execute digital marketing strategies to achieve business goals. 

  - Conduct market research and competitor analysis to identify opportunities. 

- Campaign Management: 

  - Plan and manage marketing campaigns across digital channels such as social media, email, search engines, and display advertising. 

  - Optimize campaigns for ROI and performance. 

- Content Creation: 

  - Collaborate with content creators to produce engaging and brand-consistent content (blogs, videos, social media posts, etc.). 

- SEO/SEM: 

  - Optimize website content for search engines (SEO). 

  - Manage pay-per-click (PPC) campaigns like Google Ads. 

- Social Media Management: 

  - Oversee the company’s social media presence across platforms. 

  - Monitor engagement metrics and audience growth. 

- Analytics & Reporting: 

  - Track, measure, and report on the performance of all digital marketing campaigns. 

  - Use analytics tools (Google Analytics, SEMrush, etc.) to derive actionable insights. 

- Email Marketing: 

  - Create and manage email marketing campaigns, including newsletters, promotions, and automated workflows. 

- Collaboration: 

  - Work with cross-functional teams, including sales, product, and design, to align marketing efforts with overall business goals. 

 Skills & Qualifications 

- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. 

- Experience: 

  - Proven experience in digital marketing or a related role. 

  - Hands-on experience with SEO/SEM, social media, and email marketing tools. 

- Technical Skills: 

  - Proficiency in marketing tools like Google Analytics, Google Ads, HubSpot, SEMrush, or similar. 

  - Knowledge of CMS platforms (e.g., WordPress) and basic HTML/CSS is a plus. 

- Soft Skills: 

  - Strong analytical and problem-solving skills. 

  - Excellent communication and collaboration abilities. 

  - Creativity and adaptability in a fast-paced environment. 

 Preferred Qualifications 

- Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint). 

- Experience with video production or graphic design tools (Adobe Suite, Canva). 

- Familiarity with CRM tools and lead generation strategies. 

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