Key responsibilities
Keyword research:
Identify and research relevant keywords to improve search rankings.
Content optimization:
Ensure website content, including copy and landing pages, is optimized for search engines and user intent.
Technical SEO:
Implement and monitor on-page and off-page SEO, including website architecture, content, and linking.
Link building:
Develop and execute strategies to build high-quality backlinks from reputable sources to increase website authority.
Performance analysis:
Use tools like Google Analytics to monitor website traffic, rankings, and user behavior, and generate performance reports.
Strategy development:
Create and implement SEO strategies to achieve business goals and stay ahead of competitors.
Collaboration:
Work with other teams, such as web developers, designers, and content writers, to ensure SEO best practices are followed.
Reporting and budgeting:
Manage campaign budgets and report on key metrics and ROI