Key Responsibilities
Conduct keyword research and competitor analysis.
Optimize website content, meta tags, headings, URLs, and internal linking.
Monitor and improve on-page and off-page SEO performance.
Create and execute link-building strategies.
Perform website audits and identify technical SEO issues.
Track rankings, traffic, and conversions using analytics tools.
Collaborate with content writers and developers to implement SEO best practices.
Monitor search engine algorithm updates and industry trends.
Prepare regular SEO performance reports and recommendations.
Manage local SEO activities, including business listings and citations.