Performance Marketer

Cybex Exim Solutions, a global leader in trade intelligence and data analytics, is looking for a hands-on B2B Performance Marketer who can independently manage, optimize, and scale paid social campaigns. This role requires core, end-to-end experience in Meta (Facebook/Instagram) and LinkedIn Ads with a proven performance track record.

⚠️ Only candidates with direct, hands-on campaign ownership experience should apply. Experience limited to assisting teams or secondary tasks will not be considered.

Key Responsibilities

Paid Ads Management

• Independently plan, execute, optimize, and scale Meta (Facebook/Instagram) and LinkedIn Ads campaigns

• Experience with Google Ads & AdSense will be an added advantage

Full-Funnel Strategy Ownership

• Design and manage the complete marketing funnel:
  Awareness → Engagement → Retargeting → Nurturing → Lead Conversion

Tracking Setup & Measurement

• Implement and manage Meta Pixel, LinkedIn Insight Tag, GA4, and Google Tag Manager

• Ensure accurate event tracking and data integrity

Audience Segmentation

• Build and refine B2B custom audiences, lookalike audiences, and remarketing segments

• Deliver highly relevant and conversion-focused ad experiences

Analytics & Optimization

• Track and optimize key performance metrics: CTR, CPC, CPL, CAC, ROAS

• Run A/B tests and optimize campaigns daily within defined budgets

Email & WhatsApp Marketing

• Execute targeted campaigns for lead nurturing, retargeting, and conversion rate optimization

Creative Collaboration

• Work closely with design and content teams to develop high-converting creatives and landing pages

Skills & Experience Required

• 2–5 years of pure B2B performance marketing experience (not general digital marketing)

• Proven experience running Meta & LinkedIn Ads independently (strategy, execution, optimization, reporting)

• Ability to present past campaign KPIs during screening (CPL, ROAS, CAC, CTR)

• Strong expertise in GA4, Google Tag Manager, tracking setups, and PPC strategy

• Deep understanding of audience segmentation, retargeting, and funnel optimization

• Strong analytical mindset with a ROI-driven approach

• Bachelor’s degree required

• Google / Meta certifications are a plus

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