We are seeking a highly skilled Advertising Executive specializing in Meta (Facebook & Instagram) Ads to plan, execute, optimize, and scale paid social campaigns. The ideal candidate has deep knowledge of Meta’s advertising ecosystem, strong analytical skills, and a proven ability to drive measurable results for performance and brand campaigns.
Develop end-to-end Meta Ads strategies aligned with overall marketing and business objectives.
Conduct target audience research, competitor analysis, and market insights to guide campaign planning.
Set clear KPIs, budget allocations, and funnel frameworks for various campaign types (lead generation, conversion, traffic, awareness).
Build, manage, and optimize Meta Ads campaigns across Facebook, Instagram, Messenger, and Audience Network.
Use A/B testing frameworks (creative, audience, placement, bidding) to refine performance.
Implement advanced targeting techniques (Custom Audiences, Lookalikes, behavioral data use).
Manage daily pacing, delivery, and bid strategies to ensure ROAS and CPA goals.
Work closely with creative teams to develop high-performing ad copies, visuals, and video assets.
Provide creative briefs backed by data insights.
Analyze creative performance and suggest improvements.
Set up and maintain conversion tracking using Meta Pixel, Conversions API (CAPI), and Events Manager.
Monitor key metrics such as CPM, CTR, CPC, CPA, ROAS, and retention performance.
Prepare weekly and monthly performance reports with actionable insights and recommendations.
Present strategy proposals, performance updates, and optimization plans.
Manage expectations related to goals, timelines, and deliverables.
Maintain relationships with Meta reps where applicable.
2–5 years of hands-on experience with Meta Ads Manager.
Strong understanding of campaign objectives, bidding strategies, audience segmentation, and optimization methods.
Proficiency in Meta Pixel, CAPI, Google Analytics, and attribution models.
Experience with e-commerce, D2C brands, lead-gen funnels, or app-install campaigns (preferred).
Strong analytical and problem-solving abilities.
Excellent communication and presentation skills.
Creative mindset with the ability to translate insights into ad concepts.
Highly organized, detail-oriented, and results-driven.