1.Plan, execute & optimize Meta ads for jewellery collections, new launches, bridal sets, daily-wear, and festival offers
2. Create audience segments: bridal buyers, gift buyers, high-intent jewellery shoppers, remarketing for cart abandoners
3. Work with creative team to brief jewellery creatives, reels, catalog ads with product-level tracking
4. Monitor ROAS, CTR, CPA, and daily budgets. Optimize bids, placements, and creatives
5. A/B test ad copies, creatives, and landing pages for rings, earrings, necklaces, bangles
6. Monthly reporting + insights on what’s working for gold vs diamond vs silver SKUs