Marketing Manager

Performance Marketer

Experience: 3+ Years

Employment Type: Full-Time

Location: In-Person

About the Role

We are looking for a highly motivated and data-driven Performance Marketer to lead our paid media initiatives and drive measurable business growth. The ideal candidate will have hands-on expertise in Google Ads and Meta Ads, a strong analytical mindset, and a proven track record of delivering high-performing campaigns that generate leads, conversions, and revenue.

Key Responsibilities

Paid Media & Campaign Management

• Plan, launch, manage, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).

• Own the complete campaign lifecycle, including audience targeting, budget allocation, bidding strategies, creative testing, and performance optimization.

• Drive key business metrics such as leads, conversions, CPA, ROAS, and overall ROI.

Performance Optimization & Analytics

• Monitor campaign performance and continuously identify opportunities to improve efficiency and scale results.

• Analyze KPIs including CTR, CPC, CPL, CPA, Conversion Rate, and ROAS.

• Implement and manage tracking through Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking tools.

• Conduct A/B testing for creatives, ad copies, audiences, and landing pages to maximize campaign performance.

Budget & Growth Management

• Manage daily, monthly, and quarterly advertising budgets effectively.

• Ensure optimal utilization of ad spend while maintaining strong ROI.

• Identify new growth opportunities, audience segments, and scalable acquisition channels.

Reporting & Strategy

• Create performance reports, dashboards, and actionable insights for stakeholders.

• Conduct competitor analysis, market research, and trend monitoring to strengthen campaign strategies.

• Stay updated with platform updates, advertising policies, and industry best practices.

Cross-Functional Collaboration

• Partner with design, content, and sales teams to develop compelling marketing campaigns.

• Contribute innovative ideas, funnel strategies, and growth initiatives that support business objectives.

Required Skills & Qualifications

• 3+ years of hands-on experience in Performance Marketing or Paid Media.

• Strong expertise in Google Ads and Meta Ads platforms.

• Solid understanding of marketing funnels, attribution models, and conversion tracking.

• Proficiency in Google Analytics, Google Tag Manager, Meta Business Manager, and reporting tools.

• Strong analytical, problem-solving, and decision-making skills.

• Experience managing lead generation and/or e-commerce campaigns.

• Excellent communication, presentation, and reporting abilities.

Why Join Us?

• Opportunity to work on high-impact marketing campaigns.

• Collaborative and growth-oriented work environment.

• Exposure to diverse industries and performance marketing challenges.

• Competitive compensation and employee benefits.

Benefits

• Health Insurance

• Life Insurance

• Paid Sick Leave

• इस फुल टाइम मार्केटिंग Job में मार्केटिंग में 1 - 3 वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।