Marketing Manager

Job Title: Marketing Executive (Direct Sales Focus)

Industry: Fresh Air Purifiers / Clean Air Solutions / Consumer Appliances
Experience: 2–5 Years
Location: Central Delhi

About the Company

We are a fast-growing startup engaged in the manufacturing and marketing of innovative air purification solutions, focused on improving indoor air quality across homes, offices, and commercial spaces. Our mission is to build a trusted brand through direct customer engagement and solution-based selling.

Role Overview

We are looking for a field-oriented Marketing Executive who will focus on direct customer acquisition, institutional sales, and on-ground brand building. The role requires a proactive individual who can meet customers, generate leads, and convert opportunities into business.

Key Responsibilities

1. Direct Sales & Customer Acquisition

• Identify and approach individual customers, RWAs, offices, schools, clinics, and commercial establishments

• Conduct product demonstrations and explain air quality benefits

• Generate and convert leads through direct interaction and referrals

• Build a strong pipeline of B2C and B2B clients

2. Institutional & Corporate Tie-ups

• Develop partnerships with corporates, co-working spaces, hospitals, and educational institutions

• Pitch customized air purification solutions

• Negotiate and close bulk or long-term contracts

3. On-ground Marketing & Brand Building

• Organize society activations, health camps, and awareness drives on air pollution

• Participate in local exhibitions, trade fairs, and events

• Build brand visibility through physical presence and networking

4. Channel Development Support

• Identify and appoint local dealers/distributors where required

• Support partners with product training and sales assistance

5. Customer Relationship Management

• Maintain strong relationships with clients for repeat business and referrals

• Handle basic after-sales coordination and feedback collection

6. Reporting & Performance Tracking

• Maintain daily activity reports (meetings, demos, conversions)

• Track sales targets, conversion ratios, and customer feedback

Key Requirements

• Graduate in any discipline (MBA in Marketing preferred)

• 2–5 years of experience in direct sales / field marketing / institutional sales

• Experience in consumer durables, appliances, HVAC, or health-related products preferred

• Strong interpersonal and negotiation skills

• Willingness to travel locally for client meetings and fieldwork

• Self-driven with a target-oriented mindset

Preferred Skills (Revised Focus)

• Proven ability in face-to-face selling and closing deals

• Strong network in corporates, RWAs, institutions, or local business communities

• Experience in conducting product demos and solution-based selling

• Ability to explain technical products in simple, customer-friendly language

• Relationship-building and referral-driven sales approach

• Basic understanding of air quality (AQI) and health impact (preferred)

(Note: Experience with e-commerce platforms like Amazon/Flipkart is not required and not a focus area.)

What We Offer

• High-growth opportunity in a need-driven industry (clean air solutions)

• Attractive performance-based incentives linked to direct sales

• Entrepreneurial role with high ownership and visibility

• Opportunity to build a strong on-ground sales network

Ideal Candidate Profile

A people-oriented, street-smart sales professional who enjoys meeting customers, building trust, and closing deals—someone who believes in selling solutions, not just products

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