Company Name: Jetking
Job Description: Marketing Manager
🎯 Position Overview
The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. This role involves managing campaigns, analyzing market trends, overseeing brand positioning, and coordinating with cross-functional teams to drive business growth.
🛠 Key Responsibilities
• Strategy & Planning
• Develop and execute marketing strategies aligned with business goals.
• Conduct market research to identify trends, opportunities, and competitive positioning.
• Define KPIs and track ROI of marketing initiatives.
• Campaign Management
• Plan and manage digital, print, and event-based campaigns.
• Oversee social media, email marketing, SEO/SEM, and paid advertising.
• Collaborate with creative teams to produce engaging content.
• Brand Management
• Ensure consistent brand messaging across all channels.
• Strengthen brand awareness and reputation in target markets.
• Manage PR activities and external communications.
• Team Leadership
• Lead and mentor marketing team members.
• Coordinate with sales, product, and design teams for integrated campaigns.
• Manage external agencies and vendors.
• Analytics & Reporting
• Monitor campaign performance using analytics tools.
• Prepare monthly/quarterly reports on marketing effectiveness.
• Recommend improvements based on data-driven insights.
📚 Qualifications
• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 5+ years of experience in marketing roles, with at least 2 years in a managerial capacity.
• Strong knowledge of digital marketing tools (Google Ads, Analytics, HubSpot, etc.).
• Excellent communication, leadership, and project management skills.
• Creative mindset with analytical ability to interpret data.
🌟 Desired Skills
• Strategic thinking and problem-solving.
• Ability to manage budgets and optimize spend.
• Strong interpersonal skills for stakeholder management.
• Experience in B2B and/or B2C marketing environments.
• Familiarity with CRM systems and marketing automation.
🏢 Work Environment
• Full-time role, hybrid or office-based depending on company policy.
• Collaborative culture with opportunities for professional growth.
• Fast-paced environment requiring adaptability and innovation.