Marketing Manager

The Marketing Manager will be the creative heartbeat and strategic lead of our brand’s local presence. This role isn't about sitting behind a desk; it’s about owning the city. The ideal candidate is a visionary graduate who combines data-driven strategy with "out-of-the-box" creativity. You will be responsible for conceptualizing fresh offers, executing high-impact local campaigns, and ensuring our brand is the first name people think of in the market. If you have a pulse on local trends and the drive to make a brand "go viral" offline and online, this is your stage.

Job Description & Key Responsibilities

1. Brand Dominance & Visibility

• City-Wide Presence: Develop and execute innovative "street-level" and digital marketing strategies to make the brand active and visible in every corner of the city.

• Innovative Campaigns: Create unique, high-energy events or stunts that stop people in their tracks and get them talking.

2. Offer & Promotion Management

• Incentive Design: Brainstorm and launch new, irresistible offers and loyalty programs to drive immediate foot traffic and sales.

• Trend Jacking: Monitor market trends to ensure our promotions are always more exciting than the competition’s.

3. Strategic Execution

• End-to-End Ownership: Handle every aspect of a campaign, from the initial "big idea" to the final rollout and performance analysis.

• Local Partnerships: Identify and collaborate with local influencers, businesses, and community leaders to expand our reach.

4. Digital & Traditional Integration

• Manage local social media presence to mirror the excitement happening on the ground.

• Ensure all physical branding (signage, flyers, pop-ups) is consistent and high-quality.

Candidate Requirements

• Education: Must be a Graduate (Marketing, Business, or Communications preferred).

• Experience: Proven track record of running successful marketing campaigns or "activations."

• Skills: Exceptional communication, creative copywriting, and basic design sense.

• Mindset: A "hustler" mentality with a passion for innovation and a deep understanding of the local city culture.

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