Understand the business plan and expected outcomes from Marketing function
Plan an annual strategy to achieve the outcomes along with the budget required to do so
Prepare an annual marketing plan (including digital as well as offline - field marketing) and submit for
Educate the digital marketing team for social media posts and their content intent
Maintain brand pages (Instagram, Facebook, YouTube, Pinterest, WhatsApp Business).
reviews and Post daily/weekly content - for product showcases, styling tips, customer testimonials,
Create Reels & Stories (behind-the-scenes of craftsmanship, new arrivals, festive shoots)
Run Online Campaigns
Coordinate for videos / shoots /
Respond promptly to DMs, comments, and WhatsApp inquiries.
Content Creation:
Plan a monthly content calendar around festivals, weddings, store events, new launches.
Arrange product shoots (model shoots, flat lays, videos, live try-ons).
Create educational content (e.g., “Difference between 18k & 22k gold”, “How to style temple jewellery
Work with graphic designers/agencies for creatives and ads.
Paid Ads & Promotions:
Run targeted ads on Meta (Facebook + Instagram), Google, and YouTube.
Update website regularly with new designs, festive collections, promotions.
Ensure SEO-friendly product descriptions (keywords like “bridal gold jewellery in [city]”).
Run Google Analytics to monitor traffic & conversions.
Influencer & Community Marketing
Partner with local influencers / fashion bloggers for try-ons and promotions
Invite influencers to store events and launch previews.
Continuous Engagement
Manage email marketing & WhatsApp campaigns (festive greetings, new arrivals, loyalty offers).
Events & Promotions
Organize exclusive previews of new collections for VIP customers.
Host festive & bridal jewellery shows (store-based or in banquet halls).
Plan theme-based in-store events (Styling workshops, Jewellery Care Clinics, Designer Meet & Greets).
Coordinate seasonal promotions (discounts, free gifts, buy-back schemes, exchange offers).
Local Area Marketing (LAM)
Install banners, hoardings, and billboards at strategic high-footfall areas.
Place ads in local newspapers, bridal magazines, radio channels.
Distribute flyers / catalogues in high-end residential areas, clubs, offices.
Partner with banks for EMI offers, credit card promotions.
Run society activations (mini-exhibitions at premium housing societies).
Partnerships & Alliances
Build relationships with wedding planners, bridal boutiques, fashion designers to recommend the store to their clients.
Collaborate with event halls, hotels, salons, spas for cross-promotions.
Tie-up with corporates for employee gifting or bulk jewellery orders.
PR & Influencer Engagement
Invite press & lifestyle journalists for store visits and launches.
Get featured in local bridal magazines and lifestyle pages.
Host fashion shows where local influencers walk wearing the jewellery.
One could include the celebrity marketing - gujarati movies - either sponsorship, etc.
Customer Relationship Building
Maintain a VIP customer program with personalised invites to launches, dinners, festivals.
Deliver exclusive pre-Diwali or Akshaya Tritiya offers to loyal clients.
Organize private appointments for top-tier customers.
Competitor & Market Study
Regularly visit competing stores to see their promotions, offers, and displays.
Benchmark pricing and packaging.
Track local customer trends (e.g., shift to lightweight jewellery, rise of platinum demand)
Campaign vs Impact reporting
execution report of plan vs execution
Send Daily as well as monthly report for status updates