SEO:
On-page SEO (meta tags, headers, schema, internal linking)
Keyword research (Ahrefs, SEMrush, Google Trends, GSC)
SEO content for blogs, landing pages, FAQs
Backlink building & site audits
Monthly ranking & traffic reports
Google Ads:
Manage Search, Display, PMax & YouTube campaigns
High-intent keyword research (MBA, distance learning)
Ad copy, A/B testing, CPL & ROAS optimization
Conversion tracking via GTM & GA4
Weekly performance reports with insights
Apply: careers@postedu.in
• 1–3 years of hands-on experience running Google Ads campaigns (Search mandatory; Display/YouTube a plus).
• Solid understanding of SEO — both on-page and off-page — with demonstrable ranking results.
• Proficiency with Google Ads Manager, Google Analytics 4, Search Console, and Google Tag Manager.
• Experience with at least one SEO tool: SEMrush, Ahrefs, Moz, or Ubersuggest.
• Strong analytical mindset — comfortable reading data, spotting trends, and making data-backed decisions.
• Ability to write clear, persuasive ad copy tailored to student and professional audiences.
Good to Have:
• 1–3 years of hands-on experience running Google Ads campaigns (Search mandatory; Display/YouTube a plus).
• Solid understanding of SEO — both on-page and off-page — with demonstrable ranking results.
• Proficiency with Google Ads Manager, Google Analytics 4, Search Console, and Google Tag Manager.
• Experience with at least one SEO tool: SEMrush, Ahrefs, Moz, or Ubersuggest.
• Strong analytical mindset — comfortable reading data, spotting trends, and making data-backed decisions.
• Ability to write clear, persuasive ad copy tailored to student and professional audiences.
What You Will Be Measured On
Metric
Target Direction
Cost Per Lead (CPL)
-Reduce month-over-month
Organic keyword rankings
-Grow top-10 positions
Qualified lead volume
-Grow monthly
Google Ads Quality Score
-Maintain 7+ average
Organic traffic growth
-Month-on-month increase
Campaign ROAS
-Improve each quarter