Core Responsibilities
Campaign Management:
Plan, develop, and implement marketing campaigns across various channels, including digital (social media, email) and traditional media.
Market Research:
Conduct research to understand customer needs, market trends, and competitor activities to inform marketing strategies.
Content Creation:
Write and edit creative copy for advertisements, brochures, website material, and other marketing collateral.
Digital Marketing:
Manage social media accounts, websites, and other online platforms to engage audiences and build brand awareness.
Event Management:
Organize and promote events, exhibitions, and other promotional activities.
Data Analysis:
Monitor campaign performance using analytics tools, analyze data, and provide reports to evaluate effectiveness and identify areas for improvement.
Budget Management:
Assist in preparing and managing marketing budgets to ensure campaigns are cost-effective.