1. Marketing Strategy & Planning
· Develop annual marketing plans and budgets aligned with business objectives.
· Conduct market research and competitor analysis to identify opportunities and threats.
· Define product positioning, pricing strategy, and go-to-market plans.
· Manage the product portfolio including admixtures, waterproofing, grouts, sealants, flooring systems, repair and protection products, etc.
· Coordinate with R&D and technical teams for new product launches and performance improvements.
· Prepare technical literature, data sheets, and case studies.
· Develop and execute brand-building activities through digital, print, and on-ground channels.
· Organize technical seminars, webinars, trade shows, and exhibitions.
· Collaborate with distributors and applicators for joint marketing programs.
· Generate qualified leads through campaigns and marketing initiatives.
· Develop sales tools: brochures, presentations, digital assets, etc.
· Support regional sales teams with product training and technical presentations.
5. Stakeholder Engagement
· Build relationships with consultants, architects, contractors, and project owners.
· Participate in industry associations and forums to enhance company visibility.
· Monitor marketing KPIs, campaign performance, and market trends.
· Provide periodic reports and insights to management for strategic decisions.
· Build relationships with consultants, architects, contractors, and project owners.
· Participate in industry associations and forums to enhance company visibility.