Google Ads Executive

JOB DESCRIPTION

We are looking for a Google Ads Specialist who has hand on experience in running paid campaigns. The ideal candidate will be responsible for executing effective paid media strategies across platforms like Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and more, while ensuring synergy with organic search strategies for maximum visibility and ROI.

ROLES & RESPONSIBILITIES

· Develop, execute, and optimize paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn, etc.).

· Conduct keyword research, audience segmentation, and competitive analysis to improve ad performance.

· Monitor and analyze ad performance metrics, adjusting strategies to improve ROI and reduce cost-per-acquisition (CPA).

· Collaborate with content and design teams to create compelling ad creatives and landing pages.

· Implement A/B testing strategies to improve click-through rates (CTR) and conversions.

· Stay up to date with industry trends, algorithm changes, and new advertising features to keep campaigns competitive.

· Prepare and present performance reports with actionable insights and recommendations.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Instrument conversion points and optimize user funnels.

SKILLS REQUIRED

· Proven experience in managing paid advertising campaigns with a track record of success.

· Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.

· Strong analytical skills with the ability to interpret data and adjust strategies accordingly.

· Excellent communication and project management skills.

· Ability to work independently and collaboratively in a fast-paced environment.

Certification in Google Ads and SEO-related tools is a plus.

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