We're seeking an analytical, creative, and tech-savvy Marketing Specialist who thrives in a fast-paced digital environment. This role offers significant growth opportunities for someone ready to learn quickly, adapt to evolving challenges, and drive measurable marketing results in the specialized dental industry.
Develop, execute, and optimize multi-channel digital marketing campaigns across Google Ads, Meta platforms, email, and social media
Create compelling content and promotional strategies tailored to dental professionals and B2B/B2C audiences
Manage WhatsApp marketing campaigns and automation workflows to enhance customer engagement
Track, analyze, and report on KPIs including CTR, conversion rates, ROI, and customer acquisition costs using Google Analytics and other analytics tools
Identify trends and insights to optimize marketing spend and campaign performance
Conduct A/B testing to improve conversion rates and user experience across digital touchpoints
Optimize product listings with relevant keywords and compelling copy to improve search visibility
Develop product content, category pages, and marketing materials that resonate with dental industry professionals
Maintain brand consistency across all digital channels and customer touchpoints
Research market trends, competitor activities, and customer behavior patterns in the dental industry
Brainstorm and implement creative growth strategies and innovative tactics to scale customer acquisition
Collaborate with product, sales, and tech teams to align marketing initiatives with business objectives
Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
1-3 years of experience in digital marketing, preferably in e-commerce or healthcare/B2B sectors
Strong analytical mindset with proficiency in Google Analytics, Meta Ads Manager, and marketing automation platforms
Experience with SEO, SEM, email marketing, and social media advertising
Comfortable working with marketing tools, CRM systems, and data visualization platforms
Basic understanding of HTML/CSS and website management is a plus
Analytical thinking: Ability to interpret data, identify patterns, and make data-driven decisions
Fast learner: Quick to adapt to new tools, technologies, and marketing strategies
Creative problem-solver: Generate innovative solutions and compelling marketing content
Tech-savvy: Comfortable navigating multiple digital platforms and learning new technologies
Attention to detail: Ensure accuracy in campaign setup, reporting, and content creation
Strong communication: Ability to present complex information clearly and collaborate effectively
Significant growth opportunities: Rapidly expanding company with room for advancement into senior marketing or growth roles
Hands-on experience: Work directly with cutting-edge marketing technologies and automation platforms
Diverse responsibilities: Exposure to full marketing spectrum including paid advertising, content, analytics, and customer journey optimization
Industry expertise: Develop specialized knowledge in dental industry marketing and B2B e-commerce
Collaborative environment: Work closely with technical and product teams in a dynamic startup culture
You're someone who gets excited about digging into data, testing new marketing channels, and seeing measurable results from your efforts. You're equally comfortable analyzing campaign metrics and crafting creative promotional content. You stay updated with the latest digital marketing trends and are eager to apply new strategies to drive business growth.