ई-कॉमर्स मार्केटिंग एग्जीक्यूटिव

Job Overview

We are seeking a data-driven, growth-oriented E-Commerce Executive to own and scale our online marketplace presence across leading platforms (Amazon, Flipkart, FirstCry, etc.) and our D2C website. In this role, you will be directly responsible for driving sales volume, optimizing advertising spend to achieve a strong Return on Investment (ROI), managing product listings, and keeping inventory balanced.

The ideal candidate understands e-commerce algorithms, knows how to turn performance analytics into actionable strategies, and shares our passion for bringing cultural heritage to modern families.

Key Responsibilities

1. Marketplace Management & Listing Optimization

• Catalog Management: Create, optimize, and maintain high-converting product listings across D2C and third-party marketplaces (Amazon, Flipkart, FirstCry, etc.).

• Listing Quality: Ensure 100% accuracy in product titles, bullet points, descriptions, image sequences, and backend keywords using competitive keyword research.

• A+ Content & Brand Store: Collaborate with design/content teams to roll out compelling A+ Content, Brand Stores, and visual assets that boost conversion rates.

2. Performance Marketing & ROI Management

• PPC & Ad Campaigns: Setup, monitor, and optimize Sponsored Ads (Amazon Ads, Flipkart Ads, Meta/Google Ads) to drive profitable traffic.

• ROAS Optimization: Continuously test keywords, bidding strategies, and targeting to minimize Customer Acquisition Cost (CAC) while maximizing Return on Ad Spend (ROAS).

• Promotions & Deals: Plan and execute platform-specific deals, flash sales, festive campaigns, and seasonal promotions to maximize sales velocity.

3. Sales Growth, Operations & Inventory Coordination

• Demand Forecasting: Monitor inventory levels across platform warehouses (FBA, Flipkart Assured, etc.) and coordinate with the supply chain team to prevent stock-outs or overstocking.

• Order Tracking & Fulfilment: Oversee smooth dispatch workflows, track order fulfillment rates, and resolve platform operational issues promptly.

• Review & Reputation Management: Monitor customer reviews, ratings, and feedback across channels; implement action plans to elevate brand reputation and rating benchmarks.

4. Analytics & Reporting

• Performance Tracking: Maintain daily/weekly dashboards tracking key metrics: revenue, conversion rates, traffic, ad spend, TACOS (Total Advertising Cost of Sales), and unit sales.

• Competitor Intelligence: Conduct regular benchmark studies on competitor pricing, keyword trends, promotional tactics, and new product launches to keep Sakhyam ahead.

Required Skills & Qualifications

• E-Commerce Expertise: Hands-on experience managing seller central accounts across major platforms (Amazon, Flipkart, D2C Shopify, etc.).

• PPC Proficiency: Strong understanding of e-commerce ad architecture, bidding mechanics, and performance analytics.

• Analytical Skills: Advanced knowledge of MS Excel / Google Sheets (VLOOKUP, Pivot Tables, data analysis) to dissect campaign metrics and profitability.

• Communication: Strong command of English (written and verbal) for drafting compelling listing copy, coordinating with platform managers, and reporting.

• Problem-Solving mindset: High agility to navigate marketplace policy updates, account health flags, and operational glitches independently.

Candidate Profile

We are looking for an execution-focused marketer who takes complete ownership of revenue numbers. You don't just run ads; you look at unit economics, conversion funnels, and profit margins. You bring a healthy blend of creative merchandising and quantitative discipline to scale Sakhyam’s digital storefronts effectively.

• इस फुल टाइम मार्केटिंग Job में मार्केटिंग में 1 - 3 वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।