• Manage Academicae’s social media platforms and online presence.
• Create engaging posts, creatives, videos, and promotional content.
• Plan and execute digital marketing campaigns and promotional activities.
• Generate leads through LinkedIn, social media, email, and other digital channels.
• Identify and engage with schools, educators, and relevant education-sector audiences.
• Conduct market research and competitor analysis to identify digital opportunities.
• Monitor social media engagement, reach, leads, and campaign performance.
• Support the sales and marketing team with digital lead-generation activities.
• Maintain systematic records of digital leads, campaigns, content, and interactions.
• Achieve assigned monthly digital marketing and lead-generation KPIs in a systematic manner.