Job Overview:
We are looking for a creative and innovative Content Creator to join our team at a leading Retail Apparel Clothing Brand. The ideal candidate should have a deep passion for fashion, a flair for visual storytelling, and the ability to create engaging content that resonates with our target audience. You will work alongside our marketing and design teams to produce high-quality short-form videos, social media posts, blog articles, and other digital content that showcase our brand’s latest collections and values. If you’re someone who thrives in a fast-paced environment and has a keen sense of fashion trends, we’d love to hear from you!
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Key Responsibilities:
• Content Creation for social media: Develop and edit creative, visually appealing videos, reels, and posts for platforms like Instagram, Facebook, Pinterest, YouTube Shorts, focusing on our apparel collections and brand identity.
• Brand & Campaign Collaboration: Work closely with the marketing and design teams to develop creative content strategies that align with seasonal campaigns, product launches, and brand aesthetics.
• Storytelling & Content Writing: Create engaging blog posts, product descriptions, newsletters, and look books that speak to our target demographic and reflect the latest fashion trends.
• Product Photography and Videography: Shoot and edit high-quality photos and videos showcasing our products in a variety of settings. Collaborate with photographers and stylists to ensure the visual content aligns with the brand’s image.
• Trend Research & Content Strategy: Stay on top of fashion industry trends, consumer behavior, and competitors. Help develop content strategies that highlight the latest fashion trends and seasonal collections.
• Community Engagement: Monitor social media platforms and engage with our online community through comments, direct messages, and polls. Foster relationships with influencers and brand advocates to enhance customer loyalty and brand awareness.
• Content Calendar Management: Coordinate with the team to ensure timely delivery of content according to the editorial calendar, maintaining consistency across all digital touchpoints.