A Naukri Group company
लॉगिनहायर लोकल स्टाफ
A Naukri Group companyलॉगिनहायर लोकल स्टाफ
20,000 - 27,000 /महीना
Vedansh Technologies
वैशाली नगर, जयपुर
आईटी / सॉफ्टवेयर / डेटा एनालिसिस में 1 - 2 वर्षो का अनुभव
फुल टाइम
Digital Marketing Job Description
A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services online. The goal is to increase brand awareness, drive traffic to the company website, and generate leads or sales. Here's a comprehensive overview of the role:
Key Responsibilities:
● Develop digital marketing strategies for online channels (social media, email, website, search engines).
● Manage content creation for websites, blogs, social media, and other digital platforms.
● Analyze and report on performance using analytics tools (Google Analytics(GA4), SEMrush, Search Console etc.) to adjust campaigns and improve results.
● SEO Optimization: Implement search engine optimization techniques to increase organic search visibility and rankings.
● PPC Campaigns: Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and maximize ROI.
● Social Media Management: Plan and execute social media campaigns, engage with followers, and analyze engagement metrics.
● Email Marketing: Develop email campaigns that promote products/services, maintain customer relationships, and drive conversions.
● Collaborate with teams like design, sales, and product development to create cohesive marketing campaigns.
Required Skills & Qualifications:
● Proven experience in digital marketing (2-3 years or more preferred).
● Knowledge of SEO, PPC, content marketing, and social media.
● Experience with Google Ads, Facebook Business Manager, and email marketing platforms.
● Strong understanding of analytics tools and how to interpret data.
● Creative thinking and the ability to come up with fresh marketing ideas.
● Excellent communication skills (both written and verbal).
Preferred Qualifications:
● Bachelor’s degree in Marketing, Communications, or a related field.
● Certification in Google Analytics, Google Ads, or HubSpot is a plus.
● Knowledge of basic design tools (e.g., Canva, Adobe Photoshop) is beneficial.
A digital marketing specialist plays a crucial role in enhancing a brand's online presence, increasing visibility, and driving business growth.
