CERVO ELECTRICALS & LIGHTINGS
Job Description – Graphic Designer
Job Title: Graphic Designer
Department: Marketing / Creative
Location: Ghaziabad, Uttar Pradesh
Employment Type: Full-Time
Experience: 1–4 Years
Industry: Electrical & Lighting / Manufacturing
About the Role
CERVO Electricals & Lightings is looking for a creative and detail-oriented Graphic Designer who can develop high-quality visual content for our products, marketing campaigns, social media, dealer communications, and company branding.
Key Responsibilities
Design creative content for social media, WhatsApp, LinkedIn, Instagram and other digital platforms.
Create product creatives, banners, brochures, catalogues, flyers, posters and promotional materials.
Design product launch creatives and marketing campaigns.
Prepare product images and creatives highlighting features, specifications and pricing.
Create creatives for dealer/distributor communication and sales promotions.
Design company presentations, certificates, invitations and internal communication materials.
Maintain consistency with CERVO brand guidelines, logo, fonts and colour themes.
Coordinate with the Marketing, Sales and Product teams to understand design requirements.
Edit and enhance product photographs and promotional images.
Create basic video/reel content and motion graphics for social media where required.
Manage multiple design requirements and deliver work within deadlines.
Maintain an organised library of editable design files and final artwork.
Ensure all artwork is accurate in terms of product names, codes, specifications and other information before release.
Required Skills
Good knowledge of Adobe Photoshop and Adobe Illustrator.
Knowledge of CorelDRAW will be an advantage.
Basic knowledge of Premiere Pro / After Effects / Canva is preferred.
Strong understanding of layout, typography, colour combinations and branding.
Good photo editing and image manipulation skills.
Ability to create modern and attractive social media creatives.
Good attention to detail.
Ability to work under deadlines and handle multiple assignments.
Good communication and coordination skills.
Preferred Candidate
Experience in Electrical, Lighting, Switchgear, FMCG, Manufacturing or Consumer Product industries will be preferred.
Candidate should have a strong creative portfolio.
Should understand commercial/design requirements rather than only artistic design.
Freshers with excellent skills and portfolio may also be considered.
Key Performance Areas (KPI)
Quality and creativity of designs.
Timely completion of assigned artwork.
Accuracy of product information in creatives.
Consistency with CERVO branding.
Social media creative output and engagement support.
Support to Sales & Marketing teams for promotional requirements.
Ability to manage urgent and planned creative requirements efficiently.
Education
Qualification: Graduate / Diploma / Certificate in Graphic Design, Visual Communication, Multimedia or related field.
Company: CERVO Electricals & Lightings
Location: Sahibabad Industrial Area, Ghaziabad, Uttar Pradesh