Date posted: August 20, 2025
Job description:
Job Title: Digital Content Writer
Company: Prama Instruments Pvt. Ltd.
About the Role
We are an electronics manufacturing company seeking a versatile Digital Content Writer who can combine strong technical understanding with creative communication skills. The role involves technical documentation, product datasheets, brochure design, photo shoots, e-commerce content, and digital marketing support.
Key Responsibilities
Product Documentation & Datasheets: Prepare accurate and easy-to-understand product datasheets, manuals, and feature brochures.
Brochure & Marketing Collateral: Design and develop brochures, flyers, presentations, and case studies using professional design tools.
Product Photography & Photoshoots: Plan, coordinate, and execute product photoshoots (setup, shooting, editing) for use in brochures, websites, Amazon, and online portals.
Website & E-commerce Content: Write, edit, and upload SEO-friendly product listings on the company website, Amazon, and other digital platforms.
Email Marketing & Newsletters: Create engaging newsletters and email campaigns to communicate with customers and drive engagement.
Social Media & Digital Advertising: Develop posts, ad copy, and creatives to increase visibility and brand awareness.
Press Releases & Company Communication: Draft press releases, technical articles, and announcements to strengthen corporate communication.
Skills & Qualifications
Strong English writing, editing, and grammar skills.
Ability to convert technical specifications into simple, customer-friendly content.
Hands-on knowledge of product photography and photoshoot execution.
Understanding of SEO, e-commerce content optimization, and digital marketing trends.
Creative mindset with attention to detail in both writing and design.
Basic knowledge of analytics tools to measure content performance.
Tools & Software Proficiency
CorelDRAW, Photoshop, Illustrator (or equivalent graphic design software).
MS Office Suite (Word, PowerPoint, Excel) for documentation and presentations.
Photography tools/equipment & editing software (e.g., Lightroom, Photoshop).
Familiarity with e-commerce portals (Amazon, online advertising platforms).
Basic understanding of Google Analytics / SEO tools for performance tracking.
Experience
1–3 years of experience in content writing/design, ideally in electronics, B2B, or industrial sectors.
Prior exposure to technical/scientific writing will be an advantage.
Experience in photoshoots, datasheet creation, and brochure design is highly desirable.
Job Type: Full-time