In the Kotak Life Insurance Bancassurance (Banca) channel, the primary job roles are typically Sales Manager and Deputy Sales Manager, with responsibilities focused on driving life insurance sales through a partner bank's network. The employee is on the payroll of Kotak Life but is usually seated within the premises of the partner bank (e.g., Kotak Bank, Bandhan Bank).
Key Responsibilities
The main responsibilities of a Bancassurance channel professional at Kotak Life Insurance include:
Sales and Target Achievement: Formulating and implementing sales plans with the partner bank to achieve assigned business and sales targets for insurance products.
Relationship Management: Building and maintaining strong, mutually beneficial relationships with the bank's staff, including branch managers and relationship managers, to maximize sales opportunities and cross-selling.
Training and Motivation: Leading, motivating, and training bank partners and staff on Kotak Life's insurance products, sales techniques, and regulations to ensure a productive channel.
Lead Generation and Sales Support: Assisting bank partners in generating and tracking leads, facilitating the sales process, and helping to close sales.
Customer Needs Analysis: Helping partners upsell and cross-sell to customers based on a thorough analysis of their financial needs.
Monitoring and Review: Setting clear objectives and monitoring the sales performance of the partner and individual bank branches, taking corrective action where needed.
Customer Service and Compliance: Taking regular feedback from partners and customers on satisfaction, ensuring a smooth customer onboarding process, and ensuring all activities comply with regulatory guidelines (e.g., IRDAI) and company policies to prevent mis-selling.
Problem Solving: Acting as a single point of contact for bank staff for all insurance-related queries and escalations.
Required Skills and Qualifications
Strong sales orientation and proven track record of achieving sales targets.
Excellent communication, negotiation, and interpersonal skills.
Ability to build and maintain strong relationships with diverse stakeholders.
Sound knowledge of life insurance products and market dynamics.
Ability to analyze sales data and generate reports.
A bachelor's degree is generally required, with experience in sales, preferably in the banking, financial services, and insurance (BFSI) sector.
Relevant insurance certifications (e.g., IRDAI certification) may be necessary.