Here's the JD tailored for the **Paints/Coatings Industry**:
**Job Title:** Key Accounts Manager – Projects Sales (Paints & Coatings, Builders/Developers)
**Role Summary:** Drive institutional/project paint sales by managing key accounts with major builders, real estate developers, and corporate construction firms — securing specification-in with architects/consultants and converting project pipeline into bulk paint orders (exterior, interior, waterproofing, texture, etc.)
**Key Responsibilities:**
- Identify and develop key accounts among major builders, developers, and corporate construction companies for project/institutional paint sales
- Get paint systems specified early in the project cycle by engaging architects, PMCs (project management consultants), and interior designers ("spec-in" strategy)
- Build and maintain relationships with builder-side decision-makers: purchase heads, project managers, site engineers, and site painters/contractors
- Recommend appropriate paint systems (exterior emulsions, interior emulsions, waterproofing coatings, texture/wood/metal finishes) based on project requirements — coordinating with technical/application team
- Prepare commercial proposals, negotiate rate contracts/annual rate agreements for bulk paint supply across multiple project sites
- Coordinate site demonstrations, mock-ups, and color consultations with builders' technical/design teams
- Track builder project schedules (painting stage timelines) to plan dispatch and avoid site delays
- Ensure proper application support — liaise with technical service team/painter training for correct usage and to prevent complaints/rework
- Manage credit terms, timely collections, and account reconciliation for large builder accounts
- Monitor competitor brand penetration (Asian Paints, Berger, Nerolac, Dulux, etc.) in key accounts and drive conversions/defend share
- Participate in tender/bid processes for large housing/commercial projects
- Prepare periodic sales MIS: order book, project pipeline, revenue forecast, collection status
**Requirements:**
- Bachelor's degree (Civil Engineering/Chemistry/Business preferred); MBA a plus
- 5–10 years in project/institutional paint sales, preferably with a paint manufacturer or distributor
- Existing relationships with builders, developers, architects, and PMCs is a strong advantage
- Working knowledge of paint systems, application processes, and common site issues (dampness, peeling, efflorescence, etc.)
- Strong negotiation and key account management skills
- Willingness to travel extensively across project sites