Designation : Field Sales Officer
Working Days -: Mon -Sat (10.30AM-7.30PM)
Role Overview
As a Field Sales Officer, you will be responsible for visiting retailers, distributors, supermarkets, chemists, cosmetic stores, and general trade outlets to increase product visibility, drive sales, collect market feedback, and strengthen channel relationships. This role is ideal for candidates who enjoy field sales, relationship building, market visits, and retail execution within the FMCG and personal care industry.
Key Responsibilities
Retail Market Visits
Conduct daily visits to retail outlets, supermarkets, cosmetic stores, chemists, and general trade stores. Ensure product availability and visibility at retail counters.
Build strong relationships with retailers and store owners.
Generate new retail opportunities within assigned territories.
Distributor Coordination
Coordinate with distributors to ensure stock availability and timely replenishment.
Monitor distributor performance and secondary sales.
Support distributors in retailer onboarding and order generation.
Resolve market-level operational issues.
Sales & Market Development
Achieve assigned sales and outlet coverage targets.
Drive product placements and increase shelf visibility.
Support promotional activities and in-store initiatives.
Identify opportunities for expanding distribution reach.
Market Intelligence & Feedback
Collect retailer and distributor feedback on products, pricing, and competition.
Track competitor activities, promotions, and new product launches.
Share market insights with internal teams.
Monitor consumer preferences and emerging trends.
Merchandising & Visibility
Ensure proper product display and shelf placement.
Verify availability of POSM and promotional materials.
Improve in-store visibility to maximize product movement.
Reporting & Documentation
Submit daily visit reports and sales updates.
Maintain retailer and distributor databases.
Track order status and market execution activities.
Provide regular feedback to reporting managers.
Regards ,
HR Shweta