The Sales Representative is responsible for driving sales, ensuring market coverage, and maintaining strong retailer relationships. This role involves executing sales strategies, managing orders, monitoring competitors, and effectively implementing trade schemes to maximize business growth.
What will you do?
Market Coverage and Penetration
· Follow the prescribed route plan and visit all assigned outlets daily
· Make productive sales calls and achieve lines per day as per company norm
· Open new outlets and ensure all existing outlets are serviced regularly
· Ensure optimal market coverage (width) and product penetration (depth)
Sales and Scheme Execution
· Achieve monthly sales targets and track progress.
· Communicate trade schemes effectively to retailers and ensure eligibility criteria are met
· Perform basic calculations to ensure accurate scheme implementation and retailer qualification
· Increase counter share by upselling through upgrade value and cross-selling products
Order Management Execution
· Ensure all orders taken are accurately billed and delivered to the retailers
· Coordinate closely with distributor support staffs to facilitate smooth operations
Retailer Relationship Management
· Build and maintain strong relationships with retailers to enhance loyalty and sales
· Provide timely resolutions to retailer queries and concerns
Merchandising and Competitor Tracking
· Perform basic merchandising, including product displays and rack placement
· Monitor and report competitor activities, including new launches and promotions
Technology and Reporting
· Use the company’s official mobile application for order punching, scheme tracking, and data updates
· Submit daily market reports and sales updates to the Territory Sales Manager (TSM)