Own regional sales target achievement across all active cities
Build, manage, and govern the ASM layer – hiring, performance, and accountability
Design and enforce beat plans, coverage norms, and outlet activation cadence
Drive sell-through discipline: reorder cadence, velocity tracking, stock correction
Enforce SKU rationalization at store level – remove underperformers without hesitation
Coordinate with Category Lead on activation execution and brand performance at shelf
Own field team reporting: daily/weekly/monthly dashboards, beat adherence, conversion rates
Provide demand signals to Inventory Planner for replenishment planning
Manage city-level P&L accountability with CFO
Escalate governance violations in field operations – no bypasses