Field Sales Coordinator

Company Name: Birla Opus Paints

Job Title: Franchise Dealer Associate ( field work )

Male candidates preffered

Role Summary:

The Franchise Dealer Associate will be mapped to a specific franchise dealer and will be responsible for driving secondary sales, lead conversion, and painter/contractor activation. The role aims to improve sales turnover, contractor engagement, and brand visibility at the franchise counter.

Key Responsibility Areas (KRAs):

1. Business Outcome

• Drive sales value and special product turnover through the franchise dealer counter.

• Ensure achievement of secondary sales targets.

2. Product & Special Product Sales

• Ensure regular product sales through the franchise counter.

• Focus on

•  special product sales to improve overall turnover.

3. Lead Generation & Conversion

• Generate leads through geographical scanning and dealer/contractor connect.

• Convert central, dealer, and self-generated leads for painting services.

4. Painter / Contractor Enrolment

• Enroll painters and contractors into the Sparkle Contractor Loyalty Program.

• Maintain updated records of enrolled painters and contractors.

5. Activation & Engagement

• Regularly interact with painters and contractors to keep them active in the system.

• Communicate schemes, offers, and new product launches to ensure continuous product lifting and secondary sales.

6. Display & Merchandising

• Maintain planogram and in-shop display at the franchise counter as per SOP.

• Ensure correct product placement, packaging visibility, and proper in-shop branding.

7. Meetings & Market Activities

• Conduct painter/contractor shop meetings along with TSM/TSE.

• Support franchise dealer in promoting new launches, schemes, and booster programs.

Candidate Profile:

• Qualification: Minimum 12th pass / Diploma holders; Graduates preferred

• Experience:

  • Freshers can apply

  • Candidates from paint industry or allied industries preferred

• Age: Less than 25 years preferred

• Skills Required:

  • Strong communication skills

  • Willingness to travel and work in the field

  • High learning agility and positive attitude

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