Car Sales Executive

Company: Prearna Motors

Location: Lalbagh Road

Working Days: Monday to Saturday

Working Hours: 9:30 am to 6:30 pm

Salary Range: 18k-20k (fixed pay+ performance based incentives)

Key Responsibilities

Sales & Customer Engagement

• Welcome and engage customers in the showroom or via digital channels.

• Understand customer needs, budget, and preferences to recommend suitable vehicles and financing options.

• Conduct vehicle presentations, test drives, and feature demonstrations.

• Achieve monthly sales targets for units, revenue, and accessories.

Sales Process Management

• Manage the complete sales cycle: inquiry → lead qualification → negotiation → finance/insurance coordination → delivery.

• Prepare and process sales documents, purchase agreements, and registration requirements.

• Coordinate with the finance team to offer loans, lease plans, and insurance packages.

Customer Service

• Maintain long-term customer relationships through follow-ups and after-sales coordination.

• Resolve customer concerns promptly and professionally.

• Ensure a positive buying experience and contribute to customer satisfaction (CSI).

Product & Market Knowledge

• Stay updated on vehicle models, specifications, features, pricing, and promotional offers.

• Understand competitor models and market trends to effectively position dealership offerings.

Reporting & Administrative Tasks

• Maintain accurate records of leads, test drives, sales pipeline, and closing ratios.

• Provide daily/weekly sales reports to the Sales Manager.

Required Skills & Qualifications

• Proven experience in automobile sales or related retail sales roles.

• Strong interpersonal, communication, and negotiation skills.

• Ability to understand customer needs and provide tailored solutions.

• Basic understanding of automotive technology and financing options.

• Proficiency in CRM tools and basic office software.

• Valid driver’s license.

Preferred Qualifications

• Experience with premium/luxury automotive brands (optional based on dealership).

• Track record of meeting and exceeding sales targets.

• Certification in automotive sales or customer service is a plus.

KPIs (Key Performance Indicators)

• Monthly vehicle sales and revenue

• Conversion rate from lead to sale

• Accessories/add-on sales

• Customer satisfaction index (CSI)

• Follow-up and retention metrics

• Test drive-to-sale ratio

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