Key Responsibilities
1.Market Intelligence & Access
◦Identify and map decision-makers (e.g., plant managers, sustainability heads, municipal
officers) using tools like LinkedIn Sales Navigator, Apollo.io, and OSINT techniques.
◦Build relationships with "gatekeepers" (consultants, contractors, industry associations) to
gain insider access to RFPs and upcoming projects.
◦Track competitor activity and collaborate on non-competing product opportunities.
2.Lead Generation & Pipeline Development
◦Generate 15-20 qualified leads/month for high-ticket products (e.g., ₹30L+ air monitoring
systems, ₹50L+ STP automation projects).
◦Use SPIN Selling to uncover pain points (e.g., compliance fines, inefficiencies in existing ETP/WTP systems).
3.Deal Execution
◦Collaborate with technical teams to design proposals tailored to client needs (e.g., IoT
enabled lake monitoring, USEPA-certified OCEMS).
◦Negotiate contracts and close deals with a 30-45 day sales cycle for smaller projects
(₹5-10L) and 90-120 days for large tenders.
4.Account Mining
◦Drive repeat business via O&M contracts for installed systems (e.g., sensor recalibration,
SCADA upgrades).
STP/WTP Knowledge: Good understanding of STP and WTP processes, treatment technologies, and key equipment, with the ability to identify customer requirements and recommend suitable solutions.
Technical Understanding: Ability to understand STP/WTP automation, filtration, monitoring, and water treatment systems and effectively communicate technical solutions to customers.
What We Look For
1.Experience:
◦3-5 years in B2B sales, preferably in environmental tech, industrial automation, or
infrastructure.
◦Proven track record of closing deals ₹50L+ annually in complex sales cycles.
2.Skills:
◦Networker: Existing contacts in target industries (e.g., PMCs, EPC firms, municipal bodies).
◦Resourceful: Ability to bypass gatekeepers using tools like email scraping, warm referrals,or event networking.
◦Technical Aptitude: Ability to grasp product differentiators (e.g., beta-ray attenuation vs.low-cost sensors).
3.Mindset:
◦Hunter Mentality: Thrives on prospecting, not just account management.
◦Strategic Thinker: Identifies whitespace opportunities (e.g., carbon capture, BMC sensor
projects).