Core Responsibilities
1. Business Development & Sales
Drive gold loan business targets (disbursement, portfolio growth, revenue)
Develop local market strategies to increase customer acquisition
Build strong relationships with customers and local networks
Monitor competition and implement effective sales initiatives
2. Gold Loan Operations
Oversee gold loan processing including appraisal, sanction, and disbursement
Ensure accurate gold valuation, purity testing, and weight verification
Monitor loan renewal, closure, and auction processes
Ensure proper storage and security of pledged gold
3. Team Management
Lead, train, and motivate branch staff to achieve performance targets
Allocate responsibilities and monitor daily activities
Conduct performance reviews and provide coaching
Ensure discipline and adherence to company policies
4. Customer Service
Ensure high levels of customer satisfaction and quick service turnaround
Handle customer queries, escalations, and complaints effectively
Build long-term customer relationships and retention strategies
5. Compliance & Risk Management
Ensure strict adherence to KYC/AML guidelines and regulatory requirements
Maintain audit readiness at all times (internal and external audits)
Identify and mitigate operational and fraud risks
Ensure compliance with company policies and SOPs
6. Cash & Asset Management
Monitor cash handling and daily reconciliation
Ensure safety and security of branch assets including pledged gold
Maintain proper vault management and access controls
7. Documentation & Reporting
Ensure accurate and complete loan documentation
Maintain branch records and registers as per compliance norms
Submit timely reports on business performance, audits, and operations
8. Marketing & Local Outreach
Support local marketing campaigns and promotional activities
Organize branch-level customer engagement programs
Increase brand visibility in the local market
Additional Requirements
· Willingness to relocate or travel if required
· Ability to work under pressure and meet targets
· High level of integrity and accountability