Job Description
Role – Sr Executive/AM - BTL
Department – Marketing
Location – Chennai
Roles & Responsibilities
• Execute BTL and field marketing activities to increase brand reach and customer
walk-ins.
• Build partnerships with corporates, communities, and local groups for awareness
and engagement events.
• Manage on-ground activations such as outreach camps, promotional drives, and
localized marketing events.
• Coordinate with internal teams to ensure smooth planning and timely execution of
all marketing initiatives.
• Track market developments and competitor activities to support strategic marketing
decisions.
• Prepare regular field performance reports and insights for management review.
Preferred candidate profile
• Graduate with 3+ years of experience in BTL/offline marketing or field activation
roles.
• Field Work experience as a mandate
• Prior exposure to healthcare, retail, diagnostics, or service-based industries is
preferred.
• Strong communication, stakeholder management, and coordination skills.