Company Profile
· RoadAds India is an advertising and activation agency specializing in Transit Media Marketing, BTL Activations, CSR and Cause Marketing. The company works with brands to develop and execute high-impact campaigns across India through ooh and transit media, on-ground activations, and strategic partnerships.
Job Description / Responsibilities
· Research and establish tie-ups with societies, corporates, educational institutes, shopping centers, retail outlets and other relevant entities for ad space acquisition.
· Conduct regular market reconnaissance to identify new advertising spaces and activation opportunities.
· Coordinate with BMC and other government authorities for permissions and campaign requirements.
· Manage vendors including printers, mounters, fabricators, transporters and fleet managers, and develop new partnerships.
· Oversee campaign operations including planning, coordination, execution and monitoring.
· Supervise canopy and BTL activations and manage ground teams wherever required.
· Coordinate with clients, internal teams, vendors and partners to ensure smooth campaign execution.
Desired profile of the candidate
· Street-smart, proactive and solution-oriented.
· Strong communication, coordination and vendor-management skills.
· Minimum 1 year of experience in Operations, OOH/Outdoor Advertising, BTL Activations, Events or related fields.
· Comfortable with outdoor activities, market visits and establishing tie-ups.
· Willingness to travel nationwide for campaign execution and monitoring.
· Previous experience in outdoor advertising preferred.
Education
Min Exp
1 Years
Max.Exp.
6+ Years
Industry
Advertising / Marketing / BTL Activations / Transit Media / Brand Management / CSR & Cause Marketing / OOH Media / Events / Operations