Job Overview
Springfield Properties is looking for a creative and result-oriented Social Media Marketing Executive to manage our social media presence, create engaging content, promote real-estate projects, and drive brand visibility and leads through digital platforms.
Key Responsibilities
• Manage Springfield Properties social media platforms, including Instagram, Facebook and LinkedIn.
• Develop and execute social media strategies to increase brand awareness and engagement.
• Create engaging content including posts, reels, stories, videos and captions.
• Plan and maintain a monthly social media content calendar.
• Promote real-estate projects, properties, offers and company updates across digital platforms.
• Coordinate with the Sales team to understand projects, target audiences and lead-generation requirements.
• Generate and manage leads through social media campaigns.
• Monitor social media trends and identify opportunities for relevant and engaging content.
• Manage and optimize Meta Ads and paid social media campaigns.
• Track social media performance, engagement, reach, leads and other key metrics.
• Prepare regular social media performance reports.
• Ensure consistent brand communication across all social media platforms.
Required Skills
• Social Media Marketing
• Social Media Management
• Content Creation
• Instagram & Facebook Marketing
• LinkedIn Marketing
• Meta Ads
• Canva / Basic Graphic Designing
• Reels & Short-Form Video Content
• Content Strategy & Planning
• Lead Generation
• Social Media Analytics & Reporting
• Campaign Management
• Competitor Research
• Communication and Creativity
Eligibility
• Graduate in Marketing, Business Administration, Communications or a related field.
• Prior experience in Social Media Marketing/Digital Marketing will be preferred.
• Experience in real-estate marketing will be an added advantage.
• Strong understanding of Instagram, Facebook, LinkedIn and Meta Ads.
• Creative mindset with good communication and content-writing skills.
• Ability to manage multiple campaigns and deadlines effectively.