Position: Performance Marketer – Meta Ads
Location: Jaipur
Employment Type: Full-time
We are seeking an experienced Performance Marketer (Meta Ads Specialist) to join our team. The ideal candidate will have a strong background in planning, executing, and optimizing paid campaigns on Facebook and Instagram to drive measurable business growth.
Plan, launch, and optimize Meta Ads campaigns (Facebook & Instagram) across the funnel – awareness, consideration, and conversion.
Conduct audience research, targeting, and segmentation to improve ROI.
Create, test, and optimize ad creatives and copy for maximum engagement and conversions.
Monitor and analyze campaign performance against KPIs such as ROAS, CPA, CPL, and CTR.
Implement A/B testing for creatives, audiences, and bidding strategies.
Collaborate with internal teams (creative, content, strategy) for campaign alignment.
Stay updated with the latest trends, policies, and best practices in Meta advertising.
Prepare performance reports and dashboards with actionable insights.
2+ years of proven experience managing and scaling Meta Ads campaigns.
Strong knowledge of Meta Ads Manager, tracking, and attribution models.
Ability to manage budgets effectively while optimizing for profitability.
Data-driven mindset with excellent analytical and problem-solving skills.
Strong communication skills to present insights and strategies.
Experience with other paid platforms (Google Ads, TikTok, LinkedIn).
Knowledge of conversion rate optimization (CRO) and landing page testing.
Familiarity with remarketing and retargeting campaigns.
Competitive salary with performance-based incentives.
Opportunity to work in a dynamic and growth-oriented environment.
Exposure to scaling campaigns across multiple industries.
Career growth and continuous learning opportunities.