1.Content Creation and Design:
Create engaging graphics, posts and short videos using Canva (or similar tools).
Ensure all creatives align with the brand’s visual identity and tone of voice.
Assist in developing content calendars, post copies and campaign themes.
2. Social Media Account Management:
Manage day-to-day operations of all social media handles (Instagram, Facebook, LinkedIn, X, etc.).
Monitor engagement, respond to comments and messages and maintain community interaction.
3.Key Responsibilities:
Improve social media platforms presence through engaging content.
Perform keyword research and improve SEO rankings.
Track campaign performance, optimize spends when necessary and prepare reports.
Work with design and content teams for smooth execution.
Come up with innovative digital marketing campaigns & strategies.