Social Media marketing executive

Job Description – Social Media Executive

Experience Required: 3–6 Years

About the Role

We are looking for a creative, performance-driven, and trend-aware Social Media Executive to manage and grow the organization’s digital presence across multiple platforms. The candidate should have hands-on experience in content planning, social media strategy, audience engagement, paid promotions coordination, and performance analysis for brands/products.

The ideal candidate should possess strong communication skills, creativity, platform understanding, and the ability to execute campaigns aligned with business goals.

Key Responsibilities

Social Media Management

• Handle end-to-end management of social media platforms including Instagram, Facebook, LinkedIn, YouTube, X (Twitter), Pinterest, etc.

• Create monthly social media calendars aligned with marketing campaigns and brand objectives.

• Schedule, publish, and monitor daily posts, reels, stories, and promotional content.

• Ensure consistency in brand tone, messaging, and visual identity across all platforms.

Content Planning & Coordination

• Coordinate with graphic designers, video editors, animators, and content writers for creative execution.

• Develop engaging captions, hashtags, hooks, and campaign concepts.

• Assist in creating educational, promotional, festive, product-based, and trend-driven content.

• Brainstorm innovative ideas for audience engagement and organic growth.

Performance Marketing Support

• Support paid social media campaigns in coordination with the digital marketing team.

• Track campaign performance metrics such as reach, engagement, CTR, leads, and conversions.

• Optimize social media activities based on analytics and platform insights.

Community Engagement

• Respond to comments, messages, and audience interactions professionally and promptly.

• Monitor audience feedback and online reputation management.

• Build engagement strategies to improve followers and community interaction.

Trend & Competitor Analysis

• Stay updated with latest social media trends, platform updates, AI tools, and digital marketing practices.

• Conduct competitor benchmarking and suggest improvement strategies.

• Identify viral trends and adapt them creatively for the brand.

Reporting & Analytics

• Prepare weekly and monthly social media performance reports.

• Analyze content performance and recommend improvements for better engagement and visibility.

• Monitor KPIs and growth metrics across platforms.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Journalism, Media, or related field.

• 3–6 years of hands-on experience in social media management and digital marketing.

• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.

• Good knowledge of Canva, Meta Business Suite, scheduling tools, and basic analytics tools.

• Understanding of reels, short-form video trends, influencer collaborations, and engagement strategies.

• Excellent written and verbal communication skills.

• Creative mindset with strong attention to detail.

• Ability to work in a fast-paced environment and manage multiple brands/projects simultaneously.

Preferred Skills

• Knowledge of AI-powered social media/content tools.

• Basic understanding of SEO, paid ads, and content marketing.

• Experience in publishing, education, e-commerce, or product-based industries will be an added advantage.

• Familiarity with tools like ChatGPT, Canva AI, Buffer, Hootsuite, or similar platforms.

Key Expectations

• Strong ownership and accountability toward assigned campaigns.

• Creative thinking with execution-oriented approach.

• Ability to meet deadlines and adapt to changing trends quickly.

• Passion for digital storytelling and audience engagement.

• इस फुल टाइम डिजिटल मार्केटिंग Job में डिजिटल मार्केटिंग में 3 - 6+ वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।