Key ResponsibilitiesContent Creation: Plan, script, and design high-quality, engaging content (reels, graphics, captions, and short-form videos) optimized for Instagram, TikTok, Facebook, and LinkedIn.Campaign Management: Execute organic and paid social media marketing campaigns to increase brand awareness and drive traffic.Community Engagement: Manage day-to-day interactions, reply to direct messages/comments promptly, and run interactive polls or Q&A sessions.Influencer Collaborations: Identify, pitch, and coordinate with beauty, lifestyle, or industry-specific influencers to scale brand reach.Social Commerce & Trends: Keep track of viral audio tracks, aesthetic formats, and emerging platform features to keep the brand relevant.Analytics & Performance: Use tools like Meta Business Suite to track engagement metrics, follower growth, and campaign ROI.