UNISAFE SERVICES
JOB DESCRIPTION – SOCIAL MEDIA MARKETING EXECUTIVE
Designation: Social Media Marketing Executive (SMM)
Department: Marketing
Reporting To: Management
Job Overview
The Social Media Marketing Executive will be responsible for managing and promoting the social media presence of USS and DP through creative content, digital marketing activities, audience engagement, and brand promotion.
Roles & Responsibilities
Manage and maintain social media accounts across all platforms for USS and DP.
Create and publish static posts, reels, carousels, and other engaging content.
Develop creative content while maintaining brand guidelines and visual consistency.
Plan and execute social media marketing strategies to increase brand awareness and engagement.
Monitor and respond to comments, messages, and audience queries.
Plan and execute email marketing campaigns through Zoho.
Prepare monthly social media content calendars.
Create and manage YouTube video content, including long-format videos.
Design product/service catalogs, promotional creatives, and marketing materials.
Monitor social media performance and prepare monthly marketing reports.
Explore new content ideas,
Work Expectations
Manage all assigned social media marketing activities for both USS and DP.
Maintain creativity, consistency, and professionalism in all marketing communications.
Ensure timely completion of assigned tasks.
Coordinate with management and other departments for marketing requirements.
Take responsibility for strengthening the company's digital presence and brand image.