trategy & Planning: Develop monthly/quarterly social media content calendars and campaign strategies aligned with business goals. [1, 2]
Content Creation & Curation: Write copy and coordinate with designers/video editors to produce engaging posts, reels, stories, graphics, and videos (for platforms like Instagram, LinkedIn, X, Facebook, YouTube, and TikTok). [1, 2, 3]
Community Management: Monitor comments, direct messages, and brand mentions; respond to followers to build a loyal community. [1, 2]
Paid Advertising: Plan, launch, and optimize paid social ad campaigns (e.g., Meta Ads Manager, LinkedIn Campaign Manager) and manage ad budgets. [1, 2]
Analytics & Reporting: Track key performance indicators (KPIs)—such as reach, engagement rate, click-through rate (CTR), and follower growth—using analytics tools to refine future strategies. [1, 2]
Trend & Competitor Monitoring: Stay updated on platform algorithms, viral trends, and competitor activities. [1, 2]